Call for Participation: 2016 FDRS Student Marketing Case Competition

The 2016 Student Marketing Case Competition will be held on October 1st and 2nd during the Annual Conference of the Food Distribution Research Society (FDRS). The Conference will be held from September 30th – October 4th at the Downtown Marriott at the Convention Center in New Orleans, LA.

During this live case study competition, students role play as consultants and have the opportunity to apply their knowledge of food distribution, marketing, management, economics and merchandising, as they compete to give a presentation for a mystery company over the two day event. Teams in the final round make their bid presentation directly to the company’s executive team. Details about the company are withheld from all teams until the morning of the contest, except for minimal topic guidance provided two weeks prior to the competition.

Teams may consist of 3-5 undergraduate and masters-level students, with undergraduate students comprising the majority. Registration fees are $350 per team, and teams need to be registered for the competition by August 31, 2016. Registration includes attendance to all FDRS case events. The top three teams will split $1000 in prize money.

Additional information is available at https://www.fdrsinc.org/2016-fdrs-annual-conference-in-new-orleans/. Please direct any inquiries about the competition to Dr. Lurleen Walters (lurleen.walters@msstate.edu), FDRS VP of Student Programs.