Tuesday, October 25, 2011

Choices Webinar: Communicating the Cooperative Value Package

A free webinar titled "Communicating the Cooperative Value Package" will be held tomorrow, October 26 at 4:00-5:00 pm ET. This webinar has been organized as a complement to the recent Choices theme Critical Issues for Agricultural Cooperatives. It is being hosted by the eXtension Cooperative Community of Practice and C-FARE.

You can access the webinar through the eXtension website, and registering as a guest. Here's the full description of the session provided by the organizers:
Cooperatives have a great story to tell but often fall short in communicating their value package. October is National Cooperative Month and launches the United Nations International Year of Cooperatives. This is a great time to sharpen your communication efforts. On Wednesday, October 26th from 3:00-4:00 pm CT, the eXtension Cooperative Community of Practice and the Council on Food, Agricultural, and Resource Economics (C-FARE) will host a free national webinar focusing on communicating the value of cooperatives.
The webinar is targeted to cooperative managers, employees, board members, members and other stakeholders involved with agricultural cooperatives. This webinar will report on the communication efforts currently used by cooperatives, and examine communication objectives and challenges. A communication specialist from a large mid-west cooperative will describe their successful strategies. Both speakers will take part in a discussion session responding to your questions as well as discussing timely topics including:
  • Farmer perception of cooperatives
  • Communicating value to large producers
  • Cooperative involvement in public policy
  • Positive influence of cooperatives on markets
  • Increasing member participation.
Webinar link: https://connect.extension.iastate.edu/cooperatives enter as guest. 
Participants who pre-register by contacting phil.kenkel@okstate.edu will receive a copy of the presentation material and discussion summary.

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